I'll be speaking at LA2M in a little over an hour about generating better leads over the web. The talk is targeted at small to medium sized businesses selling high involvement products. High involvement products are now always researched on the web, so the web site plays a fundamental role in your sales process. I give some ideas for how you can use your web site and search marketing techniques to improve the lead generation process.
By the way, the case study I use in the presentation is based on an interview I did a few years ago of Dave Henderson, founder of Autowatch. Dave is not a consulting client, but the questions in the interview are the type of questions you need to ask in order to develop effective web lead generation strategies.
Generating better leads over the web
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