Folksonomies provide another tool for influencing the public at large on how to perceive what you are publishing on the web.
Steve Rubel and David Weinberger have written interesting pieces on why business people should pay attention to folksonomies. Folksonomies are self-generated taxonomies that people use to categorize their own blog postings and other material they have archived on the web. The key thing about folksonomies is that they consist of one word tags, with perhaps multiple tags applying to a resource. These tags allow archivers (including people writing posts to weblogs) to more clearly signal what the resources they catalog are about. Folksonomies also allow people to more easily determine which archives are relevant to them by providing an extreme summary of the relevant themes. I wonder if all of the attention they are getting is deserved.